Working closely with Gardyn’s Art Director, I spearheaded visual marketing efforts across social, email, and advertising channels. Building the identity of an unknown brand, we established a clean, modern tone that softened and humanized Gardyn’s new technology, allowing it to coexist harmoniously with thoughts of vibrant, nutritious food and solid, balanced health. I was responsible for creating and maintaining an editorial calendar of content to be produced at an established cadence and executed in various formats. One project involved researching, designing and implementing a calculator to drive sales and CTRs to the main product description page. The two of us identified visual assets needed, planned photoshoots, filmed videos, and managed external advertising agencies.